2017-2018 Fall Publication 
    
    Mar 29, 2024  
2017-2018 Fall Publication [ARCHIVED CATALOG]

MRKG 2349 - Advertising and Sales Promotion


3 Credits (3 hrs. lec.) Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. Prerequisite: None