COMM 1307 - Introduction to Mass Communications

Credit Hours: 3
Contact Hours - Lecture: 3
A survey of the various media employed in communicating to the masses; examination of the practices, possibilities and limitations of each. A study of the relationship between media communications and social actions or attitudes. CIP Code: (901025106)
Prerequisite: College Level Readiness in Reading AND Writing
Student Learning Outcomes
1 - Demonstrate understanding of the fundamental types, purposes, and relevance of mass communication. 2 - Demonstrate understanding of mass media in historic, economic, political, and cultural realms. 3 - Demonstrate understanding of the business aspects of mass media and the influence of commercialism. 4 - Demonstrate understanding of evolving media technologies and relevant issues and trends. 5 - Demonstrate understanding of mass media values, ethics, laws, and industry guidelines. 6 - Demonstrate understanding of globalization of mass media. 7 - Demonstrate understanding of media effects on society.

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