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Apr 30, 2024
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2019-2020 Catalog [ARCHIVED CATALOG]
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MRKG 1301 - Customer Relationship Management Credit Hours: 3 Contact Hours - Lecture: 3 General principles of customer relationship management including skills, knowledge, attitudes, and behaviors. Prerequisite: College Level Readiness in Reading AND Writing Student Learning Outcomes 1 - Examine internal and external customer relationship management (CRM) strategies.
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