MRKG 1311 - Principles of Marketing

Credit Hours: 3
Contact Hours - Lecture: 3
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Prerequisite: None
Student Learning Outcomes
1 - Identify the marketing mix components. 2 - Explain the environmental factors which influence consumer and organizational decision-making processes. 3 - Outline a marketing plan.