MRKG 2312 - E-Commerce Marketing

Credit Hours: 3
Contact Hours - Lecture: 3
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.
Prerequisite: None
Student Learning Outcomes
1 - Perform market analysis. 2 - Develop e-Marketing goals. 3 - Evaluate electronic communications. 4 - Identify target audience. 5 - Design and evaluate customer feedback techniques.