MRKG 2333 - Principles of Selling

Credit Hours: 3
Contact Hours - Lecture: 3
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople.
Prerequisite: None
Student Learning Outcomes
1 - Define the selling process and its application to all forms of sales. 2 - Identify the elements of the communication process between buyers and sellers in business. 3 - Examine ethical issues and legal restrictions of business. 4 - Become knowledgeable about retail and suggestive selling processes. 5 - Review the basics of sales and customer service skills using technology (telephone, internet).