MRKG 2348 - Marketing Research and Strategies

Credit Hours: 3
Contact Hours - Lecture: 3
Practical experiences in analyzing marketing studies using data-driven decision-making processes. Includes interrelationships among the components of the marketing mix.
Prerequisite: None
Student Learning Outcomes
1 - Analyze marketing studies employing the problem-solving process. 2 - Utilize marketing research techniques to implement competitive marketing decisions. 3 - Interpret marketing research data to forecast industry trends and meet customer demands.