MRKG 2349 - Advertising and Sales Promotion

Credit Hours: 3
Contact Hours - Lecture: 3
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.
Prerequisite: None
Student Learning Outcomes
1 - Discuss the principles, practices, and use of multi-media in persuasive communication. 2 - Establish promotional strategies, goals, and objectives within budget constraints and regulatory agencies 3 - Create a multi-media campaign based on research for a specific product or service.