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May 03, 2024
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2016-2017 Summer Publication [ARCHIVED CATALOG]
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BUSG 2371 - Entrepreneurial Marketing
3 Credits (3 hrs. lec.) Principles of marketing for an entrepreneurial venture, utilizing innovative and financially responsible marketing strategies. Preparation of a marketing plan designed to launch the entrepreneurial venture as well as marketing strategies to implement during the first two years of business operation. Prerequisite: College Level Readiness in Reading AND Writing, Instructor Consent, MATH 0306 .
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