ARTC 2313 - Digital Publishing II

3 Credits (2 hrs. lec., 3 hrs. lab.) Includes layout procedures from thumbnails and roughs to final comprehensive and print output. Emphasis on design principles for the creation of advertising and publishing materials, and techniques for efficient planning and documenting projects. Prerequisite: ARTC 1313
Course Outcomes
1 - Complete projects using thumbnails, roughs, and comprehensives.
2 - Use industry standard page layout software to create printable advertising and print collateral.
3 - Coordinate color and use the principles and elements of design.
4 - Apply typographic aesthetics to enhance layout.
5 - Demonstrate time management skills, adhering to all deadlines for assignments, tests, and projects.
6 - Utilize effective verbal communication skills during classroom critique.
7 - Apply the psychology of color to communicate a design concept.
8 - Create original project from concept to completion
9 - Distinguish differences between various publishing software.
10 - Identify and apply basic design principles.
11 - Identify and apply basic design elements.
12 - Prepare files for prepress and identify the process of outsource printing.
13 - Create single and multi-page projects.