2018-2019 Catalog 
    
    Mar 29, 2024  
2018-2019 Catalog [ARCHIVED CATALOG]

COMM 1307 - Introduction to Mass Communications


3 Credits (3 hrs. lec.) A survey of the various media employed in communicating to the masses; examination of the practices, possibilities and limitations of each. A study of the relationship between media communications and social actions or attitudes. (901025106) Prerequisite: College Level Readiness in Reading AND Writing
Course Outcomes
1 - Demonstrate understanding of the fundamental types, purposes, and relevance of mass communication.
2 - Demonstrate understanding of mass media in historic, economic, political, and cultural realms.
3 - Demonstrate understanding of the business aspects of mass media and the influence of commercialism.
4 - Demonstrate understanding of evolving media technologies and relevant issues and trends.
5 - Demonstrate understanding of mass media values, ethics, laws, and industry guidelines.
6 - Demonstrate understanding of globalization of mass media.
7 - Demonstrate understanding of media effects on society.