2018-2019 Catalog 
    
    Mar 28, 2024  
2018-2019 Catalog [ARCHIVED CATALOG]

COMM 2327 - Principles of Advertising


3 Credits (3 hrs. lec.) History of advertising and its effect on mass media. Review of current advertising and its impact on business and industry throughout the ages. (0909035106) Prerequisite: ENGL 1301  or departmental approval
Course Outcomes
1 - Identify types, functions, and characteristics of historical and modern advertising.
2 - Demonstrate understanding of advertising in the economic and social system.
3 - Demonstrate understanding of advertising regulations and ethical implications.
4 - Analyze advertising content and media strategy.
5 - Identify various tools and technologies employed in producing advertising messages.