2018-2019 Catalog 
    
    Oct 26, 2021  
2018-2019 Catalog [ARCHIVED CATALOG]

MRKG 1301 - Customer Relationship Management


3 Credits (3 hrs. lec.) General principles of customer relationship management including skills, knowledge, attitudes, and behaviors. Prerequisite: College Level Readiness in Reading AND Writing
Course Outcomes
1 - Examine internal and external customer relationship management (CRM) strategies.