MRKG 1302 - Principles of Retailing

3 Credits (3 hrs. lec.) Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing. Prerequisite: None
Course Outcomes
1 - Identify consumer segments, environmental trends, and traditional and nontraditional retailing markets.
2 - Explain the functions of retailing.
3 - Describe effective retailing techniques.