MRKG 2312 - E-Commerce Marketing

3 Credits (3 hrs. lec.) Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Prerequisite: None
Course Outcomes
1 - Perform market analysis.
2 - Develop e-Marketing goals.
3 - Evaluate electronic communications.
4 - Identify target audience.
5 - Design and evaluate customer feedback techniques.