2018-2019 Catalog 
    Oct 27, 2021  
2018-2019 Catalog [ARCHIVED CATALOG]

MRKG 2348 - Marketing Research and Strategies

3 Credits (3 hrs. lec.) Practical experiences in analyzing marketing studies using data-driven decision-making processes. Includes interrelationships among the components of the marketing mix. Prerequisite: None
Course Outcomes
1 - Analyze marketing studies employing the problem-solving process.
2 - Utilize marketing research techniques to implement competitive marketing decisions.
3 - Interpret marketing research data to forecast industry trends and meet customer demands.