MRKG 2349 - Advertising and Sales Promotion

3 Credits (3 hrs. lec.) Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. Prerequisite: None
Course Outcomes
1 - Discuss the principles, practices, and use of multi-media in persuasive communication.
2 - Establish promotional strategies, goals, and objectives within budget constraints and regulatory agencies
3 - Create a multi-media campaign based on research for a specific product or service.