2018-2019 Catalog 
    Apr 01, 2023  
2018-2019 Catalog [ARCHIVED CATALOG]

PHTC 1345 - Illustrative Photography I

3 Credits (2 hrs. lec., 4 hrs. lab.) Instruction in the technical aspects involved in commercial photography. Topics include lighting equipment, techniques of production photography, reproduction principles, illustrative techniques, and advertising. Prerequisite: PHTC 1311  or department approval. Corequisite: ARTC 1302  
Course Outcomes
1 - Demonstrate proper use of cameras, tungsten and electronic flash lighting, and associated equipment.
2 - Conceptualize photographic illustrations.
3 - Develop the concept for advertising a product.
4 - Stage the product and use visual effects to enhance the look of the product.
5 - Demonstrate product lighting when shooting different types of materials; ie, wood, glass, reflective objects.
6 - Research and build a library of examples of good illustrative photography.
7 - Describe the equipment, software, and amenities for a commercial studio.
8 - Utilize the power of illustrative photography in advertising, annual report reports and all forms of digital media projects.
9 - Identify ways to create an appropriate appeal for marketing the product.
10 - Identify ways to work with a client from proposal to delivery of the final image package.
11 - Produce a portfolio.