COMM 2330 - Introduction to Public Relations

3 Credits (3 hrs. lec.) Exploration of the history and development of public relations. Presentation of the theory behind and process of public relations, including the planning, implementation, and evaluation of PR campaigns. (0909025106) Prerequisite: College Level Readiness in Reading AND Writing
Course Outcomes
1 - Demonstrate basic knowledge of public relations terms, concepts, history, and practice.
2 - Describe various publics, media venues, and jobs associated with public relations.
3 - Recognize PRSA code and ethical issues associated with public relations industry.
4 - Create written elements of public relations practice.