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May 11, 2025
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2019-2020 Catalog [ARCHIVED CATALOG]
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COMM 2327 - Principles of Advertising
Credit Hours: 3
Contact Hours - Lecture: 3
History of advertising and its effect on mass media. Review of current advertising and its impact on business and industry throughout the ages. CIP Code: (0909035106)
Prerequisite: ENGL 1301 or departmental approval
Student Learning Outcomes
1 - Identify types, functions, and characteristics of historical and modern advertising.
2 - Demonstrate understanding of advertising in the economic and social system.
3 - Demonstrate understanding of advertising regulations and ethical implications.
4 - Analyze advertising content and media strategy.
5 - Identify various tools and technologies employed in producing advertising messages.
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