COMM 2327 - Principles of Advertising

Credit Hours: 3
Contact Hours - Lecture: 3
History of advertising and its effect on mass media. Review of current advertising and its impact on business and industry throughout the ages. CIP Code: (0909035106)
Prerequisite: ENGL 1301 or departmental approval
Student Learning Outcomes
1 - Identify types, functions, and characteristics of historical and modern advertising. 2 - Demonstrate understanding of advertising in the economic and social system. 3 - Demonstrate understanding of advertising regulations and ethical implications. 4 - Analyze advertising content and media strategy. 5 - Identify various tools and technologies employed in producing advertising messages.