PHTC 1345 - Illustrative Photography I

Credit Hours: 3
Contact Hours - Lecture: 2 Lab: 4
Instruction in the technical aspects involved in commercial photography. Topics include lighting equipment, techniques of production photography, reproduction principles, illustrative techniques, and advertising.
Prerequisite: PHTC 1311 or department approval. Corequisite: ARTC 1302
Student Learning Outcomes
1 - Demonstrate proper use of cameras, tungsten and electronic flash lighting, and associated equipment. 2 - Conceptualize photographic illustrations. 3 - Develop the concept for advertising a product. 4 - Stage the product and use visual effects to enhance the look of the product. 5 - Demonstrate product lighting when shooting different types of materials; ie, wood, glass, reflective objects. 6 - Research and build a library of examples of good illustrative photography. 7 - Describe the equipment, software, and amenities for a commercial studio. 8 - Utilize the power of illustrative photography in advertising, annual report reports and all forms of digital media projects. 9 - Identify ways to create an appropriate appeal for marketing the product. 10 - Identify ways to work with a client from proposal to delivery of the final image package. 11 - Produce a portfolio.