COMM 2330 - Introduction to Public Relations

Credit Hours: 3
Contact Hours - Lecture: 3
Exploration of the history and development of public relations. Presentation of the theory behind and process of public relations, including the planning, implementation, and evaluation of PR campaigns. CIP Code: (0909025106)
Prerequisite: College Level Readiness in Reading AND Writing
Student Learning Outcomes
1 - Demonstrate basic knowledge of public relations terms, concepts, history, and practice. 2 - Describe various publics, media venues, and jobs associated with public relations. 3 - Recognize PRSA code and ethical issues associated with public relations industry. 4 - Create written elements of public relations practice.